Google's latest update Penguin has made it harder for small business owners to keep up wi the latest search engine optimization updates. This can mean lost rankings, lost customers, and lost revenue. In the modern world you almost need a full time SEO team to keep up with all the changes. I believe that computer savvy small business's can keep up with the changing search landscape. A big part of dominating your competitor is to properly position yourself for local search. That's right folks local search is the new growth area and if you haven't positioned yourself you could be left in the dust. There are many companies out there promising local search results including Moz, Yext, White Spark, and Bright Local. These are all reputable companies that will do what they promise, but the price points are very different. Using a combination of Google Pages listing and Business Citations these companies can help you dominate even competitive markets, but at a price. You can pay as much as $10 per citation which I feel is too high. Or you can pay as little as $2 to $4 dollars a citation which is more reasonable. Whatever you do make sure you either learn proper local SEO techniques or pay someone to do it for you. It's that important.
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Greg FallersI am a search engine optimization professional who has been helping business owners optimize their listings for over 10 years. |